Advertiser Related Questions
- Q: Who is the target clientele for advertising on SanitarySafe products?
- A: The clientele is best identified as being connected to the environment where the target client will be. Given that hospitals, GP surgeries and similar environments are the placements - pharmaceutical institutions are best suited. However, it is not restricted to this clientele - it could equally be food, services, and other industries that want to get their brand noticed.
- Q: Why does SanitarySafe think this communicates to and engages the end client?
- A: Each end client will pick up, touch, or take away the SanitarySafe product. Not only will they take it, they will read it as well. By having the right advertising clientele and the right environment, you have the perfect conditions for the end client to take notice and - if a campaign is organised - the right engagement model.
- Q: How can I tell how successful the advertising is?
- A: We track the product deployment by location. By monitoring the usage of the products, we can tell how many end clients have engaged with it, and this tells us how many interactions have occurred. If samples are available, then a ratio of interactions to engagements can be produced.
- Q: Is this scheme expensive? How is it charged? How does it scale?
- A: Actually no - since the costs are capped by "interaction", the cost scales by human traffic. The costs only increases when more people interact. Therefore, by understanding the traffic of a location, you know how much viewership is expected, therefore your costs are scaled to the location. When you sign up, your cost is based on interaction which is tied to the product usage.
- Q: Will hospitals and medical related locations accept or refuse certain types of advertisements?
- A: Medical institutions will accept brand awareness and sponsorship of a hygiene item that promotes better health and reduces communicable diseases. Therefore their image, and allowing the end client to feel clean and fresh, is the end-all experience. With this in mind, you bring a great feeling to the end client, and add value to the institution. Advertisement along the experience is recommended.
Health Industry Related Questions
- Q: What is a communicable disease and how do the SanitarySafe products provide a barrier and improve the health of end clients?
- A: A communicable disease is a transferrable disease between humans and other objects. In this case, high-traffic areas touched by many people are the target areas. Here is a list of products and what they do to assist:
- Toilet Seat Covers - they are dispensed, opened and placed on a toilet seat, giving you a barrier between you and the seat. This helps in both depositing bacteria and picking up bacteria, thus keeping the seat cleaner and the end client safer.
- Portable products - Both Toilet seat covers and toilet paper are offered. These are available to clients as "take-away" from doctor surgeries in waiting rooms. Anybody who wants to feel good about going to the lavatory will take your brand away with them and, at the same time, give themselves better protection against communicable diseases.
- Q: Are these products proven?
- A: Countries like the USA have deployed these products throughout the country, while in the state of California, it is compulsory for all businesses to provide Toilet Seat Covers in every building. While it does entail an additional cost for the business and/or institution, SanitarySafe has innovated a business model to introduce safety without the cost burden while providing pharmaceutical, medical and other enterprises the opportunity to promote themselves and sponsor the hygiene initiative.
- Q: What are the diseases and bacteria that live on public or shared toilets?
- A: The following are five pathogenic bacteria families found most frequently on the toilet seats of public lavatories; the percentage of seats on which they were found and the possible diseases resulting from exposure:
Type % Frequency Symptoms of infection Micrococcus 97% Boils/Pimples, Pus infections Coryneform 81% Diptheria, Hepatitis Streptococcaceae 39% Epidemic sore throat, Bronchial pneumonia Pseudomonadaceae 22% Urinary tract infections, Blood poisoning Enterobacteriaceae 19% Kidney infections, Typhoid/Paratyphoid fever, Salmonella, Shigellosis - Q: What other communicable diseases can be transferred on a toilet seat?
- A: In addition, Trichomonas protozoa, which causes an infection of the lower genital area, can be carried in a single drop of urine and, if deposited on a toilet seat, will survive for up to 45 minutes.
Laboratory studies have produced scientific data that suggests that is possible to become infected with the SARS virus from touching a doorknob or toilet seat as the microbe can linger for at least 24 hours outside an infected person’s body.
Studies on the transmission of the HERPES virus conducted by Dr Trudy Larson and Dr Yvonne Bryson at the UCLA School of Medicine, determined that a secretion from an open Herpes sore on the thigh or buttocks can be spread onto a toilet seat and survive for up to 4 hours. The next toilet seat user could contract the virus through a break in the skin, if it comes in contact with the seat.
Professor John Oxford, a virologist at St Bartholemew’s and the Royal London Hospital states that whilst toilet bowls in people’s homes are clean, public conveniences are a different story. Research has found that bacteria and viruses are ejected and dispersed into the air when a toilet is flushed; these germ-filled droplets land on all surfaces, contaminating the environment and the toilet seat.
Germs in faeces can be propelled into the air when the toilet is flushed. For this reason, Philip Tierno, MD, Director of clinical microbiology and diagnostic immunology at New York University Medical Centre and Mt. Sinai Medical Centre, advises leaving the toilet cubicle immediately after flushing to keep the microscopic, airborne mist from coming into contact with you. The greatest aerosol dispersal occurs not during the initial moments of flushing, but rather once most of the water has already left the bowl.
It is for these reasons that one should use a sterile paper cover and eliminate unnecessary exposure. Just because the facilities may look clean, it does not mean they are germ-free.
Most people avoid sitting directly on the toilet seat and deliberately avoid touching the seat, door handle or tap. A visit to a public toilet can create much anxiety, however with a healthy immune system and the adoption of simple hygienic measures like using seat covers, flushing and leaving the cubicle immediately and of course hand washing, one can do much to alleviate the current paranoia that may be associated with public toilet facilities.
Product Related Questions
- Q: What are the specifications of the products?
- A: Click here for specifications of products available from SanitarySafe.
- Q: Where can I find information about product orders?
- A: Click here for Orders, information on logistics, returns, and tracking.
- Q: How much should I order, and how should I forecast the amount I need for my facility?
- A: Based on Toilet Paper usage in Women’s bathrooms, and Men’s public toilets, you should estimate on the Seat-cover usage as follows:
Women: For every 10 rolls of toilet paper you need to allow for 500 sheets of toilet seat covers
Men: For 10 rolls of toilet paper usage, you need to allow for 250 sheets of toilet seat covers.